by Precedence Research a new report on digital ad spending Market size, share, growth, industry trends, and forecast 2030, covering various industry elements and growth trends helpful for predicting the market’s future. The global digital ad spending market size was valued at US$ 1.25 trillion in 2021. The global digital ad spending market is projected to reach US$ 1.25 trillion by 2030, registering a compound annual growth rate (CAGR) of 9.22% during the forecast period from 2022 to 2030.
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The global digital ad spending market report offers various segments analysis by size, trends, growth factors, opportunities and key country outlook to 2030. The report offers a detailed analysis and information as per digital ad spending, market segments helping our readers to get a comprehensive overview of the global market. Several players are planning to focus on developing cost-effective products or services, aiming to maintain a strong foothold in the market.
Digital Ad Spending Market Report Scope
| Report Coverage | Details |
| Market Size by 2030 | USD 1.25 Trillion |
| Growth Rate from 2022 to 2030 | CAGR of 9.22% |
| Largest Market | North America |
| Fastest Growing Market | Europe |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segments Covered | Add Format, Platform Used, End User, Geography |
The company profiling of leading market players is included this report with Porter’s five forces analysis and Value Chain analysis. Further, the strategies exercised by the companies for expansion of business through mergers, acquisitions, and other business development measures are discussed in the report. The financial parameters which are assessed include the sales, profits and the overall revenue generated by the key players of Market.
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Some of the prominent players in the digital ad spending market include:
- Alibaba Group Holdings Limited
- Google LLC
- Baidu Inc
- Amazon Web Services, Inc
- International Business Machines Corp
- Verizon Communications Inc
- Facebook Inc
- Twitter Inc
- Hulu LLC
- Microsoft corporation
Digital Ad Spending Market Segmentation
By Add Format
- Social media
- Video
- Search engine
By Platform Used
- Mobile
- Laptop
- Desktop
By End User
- Retail
- Health care
- Automotive
- Media and entertainment
- Education
- Transport and tourism
- IT and telecom
Regional Segmentation
- Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]
- Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
- North America [United States, Canada, Mexico]
- South America [Brazil, Argentina, Columbia, Chile, Peru]
- Middle East & Africa [GCC, North Africa, South Africa]
Key Questions are
- What are the key factors influencing the digital ad spending market in each region?
- How much value will the global market generate by the end of the forecast period?
- What will be the CAGR of the global market between 2022 and 2030?
- What would be the Y-o-Y growth trend of the global market between 2022 and 2030?
- What is the future scope and current trends in technologies of the global market?
- What is the revenue of the global market based on segments?
- Which key strategies are used by top players of the global market?
- Which are the leading companies in the global market?
- What are the essential strategies by key stakeholders in the market to expand their geographic presence?
- What are the major advancements witnessed in the global market?
Research Objectives and Research Approach
The comprehensive report on the global digital ad spending market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products. Following this, the report provides detailed explanation of objectives of this study and laid down by accredited agencies in the purview of research in the global digital ad spending market.
It is followed by market introduction, market dynamics, and an overview of the global market, which includes analysis of market drivers, restraints, and trends pertaining to the global market. Furthermore, Y-o-Y growth analysis with elaborated insights has been provided in order to understand the Y-o-Y growth trend of the global market.
For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller sections. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.
The report analyzes the global digital ad spending market in terms of type, application, region and others. Key segments under each criteria are studied at length, and the market share for each of these at the end of 2030 has also been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global market.
Why should you invest in this report?
If you are aiming to enter the global digital ad spending market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for digital ad spending are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2022-2030 so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Digital Ad Spending Market
5.1. COVID-19 Landscape: Digital Ad Spending Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Digital Ad Spending Market, By Add Format
8.1. Digital Ad Spending Market, by Add Format, 2022-2030
8.1.1 Social media
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Video
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Search engine
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Digital Ad Spending Market, By Platform Used
9.1. Digital Ad Spending Market, by Platform Used, 2022-2030
9.1.1. Mobile
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Laptop
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Desktop
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Digital Ad Spending Market, By End User
10.1. Digital Ad Spending Market, by End User, 2022-2030
10.1.1. Retail
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Health care
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Automotive
10.1.3.1. Market Revenue and Forecast (2017-2030)
10.1.4. Media and entertainment
10.1.4.1. Market Revenue and Forecast (2017-2030)
10.1.5. Education
10.1.5.1. Market Revenue and Forecast (2017-2030)
10.1.6. Transport and tourism
10.1.6.1. Market Revenue and Forecast (2017-2030)
10.1.7. IT and telecom
10.1.7.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Digital Ad Spending Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.5.3. Market Revenue and Forecast, by End User (2017-2030)
Chapter 12. Company Profiles
12.1. Alibaba Group Holdings Limited
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Google LLC
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Baidu Inc
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Amazon Web Services, Inc
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. International Business Machines Corp
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Verizon Communications Inc
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Facebook Inc
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Twitter Inc
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Hulu LLC
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Microsoft corporation
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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