by The global liquid packaging carton market size reached USD 28.24 billion in 2024 and is predicted to be Worth around USD 49.17 billion by 2034, growing at a CAGR of 5.70% from 2024 to 2034.
Key Points
- Asia Pacific dominated the liquid packaging carton market with the largest market share of 39% in 2023.
- North America is expected to grow at the fastest rate in the market during the forecast period.
- By type, the brick liquid cartons segment held the largest market share in 2023.
- By type, the gable top segment is expected to grow at the fastest rate in the market during the forecast period.
- By shelf life, the liquid cartons segment dominated the global market in 2023.
- By shelf life, the short-term shelf life segment is expected to grow rapidly in the market during the forecast period.
- By application, the dairy products segment accounted for the biggest market share of 50% in 2023.
- By application, the juice & drinks segment is expected to grow significantly in the market during the forecast period.
The liquid packaging carton market has experienced significant growth in recent years, driven by the rising demand for sustainable and eco-friendly packaging solutions. These cartons are widely used for packaging beverages like milk, juices, and alcoholic drinks, as well as liquid food items such as soups and sauces. They are typically made from renewable materials like paperboard, with protective layers of polyethylene or aluminum, which enhance durability and product shelf life. The market is also evolving with innovations in carton designs, including smart packaging and re-sealable caps, which cater to consumer convenience and safety.
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Market Scope
| Report Coverage | Details |
| Market Size by 2034 | USD 49.17 Billion |
| Market Size in 2024 | USD 28.24 Billion |
| Market Size in 2025 | USD 29.85 Billion |
| Market Growth Rate from 2024 to 2034 | CAGR of 5.70% |
| Largest Market | Asia Pacific |
| Base Year | 2023 |
| Forecast Period | 2024 to 2034 |
| Segments Covered | Type, Shelf Life,Application and Regions |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East, & Africa |
Market Drivers
One of the primary drivers of the liquid packaging carton market is the growing consumer preference for sustainable packaging. With increasing awareness about environmental issues, both consumers and manufacturers are leaning towards recyclable and biodegradable packaging options. Additionally, the beverage industry’s rapid expansion, particularly in emerging economies, fuels the demand for liquid cartons. Health-conscious consumers are also driving the demand for packaged juices, functional drinks, and plant-based beverages, further boosting the market. The cost-effectiveness and lightweight nature of liquid cartons compared to traditional glass or plastic packaging also make them a preferred choice.
Opportunities
The market presents several opportunities, particularly in the development of biodegradable and fully recyclable cartons. Companies are investing in research and development to create packaging solutions that align with circular economy principles. Emerging markets in Asia-Pacific, Latin America, and Africa offer substantial growth potential due to increasing urbanization, rising disposable incomes, and growing demand for packaged beverages and foods. Additionally, the integration of digital printing and smart technologies, such as QR codes and augmented reality features, opens new avenues for enhancing consumer engagement and brand differentiation.
Challenges
Despite the promising growth prospects, the market faces several challenges. One significant hurdle is the high initial cost of setting up liquid packaging carton manufacturing units, which may deter small and medium-sized enterprises. Moreover, the availability and fluctuating prices of raw materials like paperboard and polyethylene can impact profit margins. Recycling infrastructure remains underdeveloped in many regions, posing a challenge for achieving sustainability goals. Regulatory compliance and stringent government policies regarding food safety and packaging materials also add to operational complexities for manufacturers.
Regional Insights
Regionally, Europe dominates the liquid packaging carton market due to stringent regulations promoting sustainable packaging and high consumer awareness about environmental issues. North America follows closely, with significant demand driven by the consumption of packaged beverages and innovations in the packaging industry. The Asia-Pacific region is expected to witness the fastest growth, fueled by the booming food and beverage sector, rising urbanization, and increasing health consciousness among consumers. Meanwhile, Latin America and the Middle East & Africa regions are also emerging as lucrative markets, thanks to growing industrialization and improving distribution networks.
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Liquid Packaging Carton Market Companies
- Tetra Pak International S.A.
- Elopak AS
- SIG Combibloc Group AG
- Oji Holdings Corporation
- Nippon Paper Industries Co. Ltd.
- Adam Pack S.A.
- Stora Enso Oyj
- H.B. Fuller Company
- LAMI PACKAGING CO., LTD
- Weyerhaeuser Company
- Smurfit Kappa Group plc
- Greatview Aseptic Packaging Co. Ltd.
- TidePak Aseptic Packaging Material Co. Ltd.
- Lami Packaging (Kunshan) Co. Ltd.
Recent News
- In February 2024, family-owned natural soap maker, Dr. Bronner’s launched its soap refill carton package of 32 oz. for its pure-castile liquid soap. This soap refill carton can be used to refill existing containers or bottles for home cleaning use and personal care.
- In May 2023, Dulce Vida, a U.S.-based tequila brand, launched three new ready-to-drink cocktails in sustainable carton packaging offered by Tetra Pak, a liquid packaging solutions company.
- In January 2022, SIG launched the world’s first aluminum-free full barrier packaging materials, Signature EVO, for aseptic carton packs. Signature EVO extends SIG’s lower-carbon aluminum-free packaging materials – for plain white milk – for wider use with oxygen-sensitive products such as plant-based beverages, flavored milk, nectars, or fruit juices.
Segments Covered in the Report
By Type
- Brick Liquid Cartons
- Gable top Liquid Cartons
- Shaped Liquid Cartons
By Shelf Life
- Short-term Shelf Life
- Long-term Shelf Life
By Application
- Dairy Products
- Wine and Spirits
- Juices and Drinks
- Others
By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa (MEA)
