The global vehicle roadside assistance market size was estimated at USD 26.19 billion in 2024 and is projected to attain around USD 43.80 billion by 2034 with a CAGR of 5.27%.
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Market Key Takeaways
- In 2024, Europe accounted for over 38% of the total revenue share in the market.
- Among services, the towing service segment generated the highest revenue in the global market in 2023.
- The auto manufacturer segment is expected to maintain its dominance as the leading provider in the coming years.
- The passenger vehicle segment remains a key contributor to overall market revenue.
Table of Contents
Vehicle Roadside Assistance Market Overview
The vehicle roadside assistance market is evolving with AI-driven solutions, real-time tracking, and predictive diagnostics. As vehicles become more advanced, the demand for smarter, faster roadside support is increasing. The rise of EVs is also reshaping the industry, requiring specialized roadside assistance services like on-the-go charging and remote battery diagnostics.
Market Drivers
The growing vehicle population, advancements in AI and IoT, and increased consumer focus on convenience and safety are driving market growth. Automakers, insurers, and independent service providers are enhancing their roadside assistance networks to meet rising demand.
Market Opportunities
The integration of AI and big data analytics in roadside assistance services offers proactive solutions, reducing vehicle breakdown incidents. The rapid expansion of electric vehicle adoption creates a need for innovative EV roadside support solutions, including portable charging units. Digital platforms are further transforming the industry, making roadside assistance more accessible and efficient.
Market Challenges
Despite technological advancements, the industry faces challenges such as high service costs, limited service availability in remote areas, and cybersecurity threats affecting connected vehicle platforms. The growing complexity of modern vehicles also requires ongoing training and investment in specialized service personnel.
Regional Insights
North America and Europe continue to lead due to their strong automotive industry and well-developed roadside networks. Asia-Pacific is emerging as a key market with growing urbanization and vehicle sales. Latin America, the Middle East, and Africa are gradually expanding their roadside assistance infrastructure, though challenges remain in terms of widespread accessibility.
Vehicle Roadside Assistance Market Companies
- Viking Assistance Group AS
- ARC Europe SA
- Swedish Auto
- SOS International A/S
- Allianz Global Assistance
- Falck A/S
- Allstate Insurance Company
- AAA
- Agero, Inc.
- Best Roadside Service
- AutoVantage
- Roadside Masters
- Paragon Motor Club
- Good Sam Enterprise, LLC
- Access Roadside Assistance
- Better World Club
- Emergency Road Services Corporation
- Honk technologies
- National General Insurance
- span wings
- LY INC.
- Twenty Four OTR Pvt Ltd
- TVS Auto Assist India Limited
- ASSURANT, INC.
- RESCUE Vehicle Services Private Ltd.
- Emirates Insurance Co. (PSC)
- CHUBB LIMITED
- Prime Assistance Inc.
- Arabian Automobile Association
Latest Announcement by Industry Leaders
- Vimal Singh SV, Founder & CEO of ReadyAssist, commented that their partnership with RunR Mobility will enable them to cater to more customers in their need for their tech-enabled services across touchpoints in India. He also said that the company aims to contribute to the partner’s growth trajectory while envisioning their own expansion route.
Recent Developments
- In December 2024, Motive announced the launch of Motive Roadside Assistance with a comprehensive 24/7/365 roadside support service to improve driver safety and operational efficiency. The AI-powered platform will provide help faster and even in remote areas.
- In September 2024, AUTO i Care announced the expansion its after-sales and roadside assistance services to cover electric two-wheelers across India. The expansion was made to address the increasing need for reliable after-sales support in the growing EV market.
- In July 2024, Maruti Suzuki announced the expansion of its roadside assistance services to two-wheeler vehicles. The Quick Response Team (QRT) aims to reduce the time taken to reach a stranded vehicle.
Segments Covered
By Service
- Tire Replacement
- Towing
- Jump Start/Pull Start
- Fuel Delivery
- Lockout/Replacement Key Service
- Battery Assistance
- Winch
- Trip Routing/Navigational Assistance
- Other Mechanic Service
By Provider
- Motor Insurance
- Auto Manufacturer
- Automotive Clubs
- Independent Warranty
By Vehicle
- Commercial Vehicle
- Light Commercial Vehicle
- Heavy Commercial Vehicle
- Passenger Vehicles
- Hatchback
- Sedan
- Utility Vehicles
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa (MEA)
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