by The global direct-to-consumer genetic testing market size was approximate at US$ 2.18 billion in 2022 and is anticipated to grow US$ 19.87 billion by 2032, registering a compound annual growth rate of 24.73% from 2023 to 2032.
The direct-to-consumer genetic testing market report covering various industry elements and growth trends helpful for predicting the market’s future.
The study provides a strong base for the direct-to-consumer genetic testing market to be segmented into different segments. In fact, the study also covers the maximum market share during the assessment period by 2032.
This study is based on the partners that are highly competitive, key players as well as their market revenue in the forecast years of 2023 g0066ztr to 2032. There is also a strong focus on product revenues, sales, product categories and even the products that are experiencing the most traction. In this manner, the direct-to-consumer genetic testing report also speaks about the effectiveness of this market along with its growth during the forecast period of 2030. Other major attributes of the direct-to-consumer genetic testing market have been studied and analysed across many developments.
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Direct-to-Consumer Genetic Testing Market Report Scope
| Report Coverage | Details |
| Market Size in 2023 | USD 2.72 Billion |
| Market Size by 2032 | USD 19.87 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 24.73% |
| Largest Market | North America |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | By Test Type, By Technology Type, and By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
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Research Approach
The comprehensive report on the global direct-to-consumer genetic testing market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products. Following this, the report provides detailed explanation of objectives of this study and laid down by accredited agencies in the purview of research in the global direct-to-consumer genetic testing market.
It is followed by market introduction, market dynamics, and an overview of the global market, which includes analysis of market drivers, restraints, and trends pertaining to the global market. Furthermore, Y-o-Y growth analysis with elaborated insights has been provided in order to understand the Y-o-Y growth trend of the global market.
For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller sections. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.
Key Players
- Ancestry
- Color Health, Inc.
- Easy DNA
- FamilyTreeDNA
- Full Genome Corporation
- Helix OpCo LLC
- Identigene
- Karmagenes
- Living DNA
- Mapmygenome
- MyHeritage
- Pathway genomics
- Genesis Healthcare
- 23andMe
Direct-to-Consumer Genetic Testing Market Segmentations
By Test Type
- Nutrigenomics Testing
- Predictive Testing
- Carrier Testing
- Skincare testing
- Ancestry & Relationship testing
By Technology Type
- Target Analysis
- Single Nucleotide Polymorphism (SNP) chips
- Whole Genome Sequencing (WGS)
By Distribution Channel
- Online Platforms
- Over The Counter
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Direct-to-Consumer Genetic Testing Market
5.1. COVID-19 Landscape: Direct-to-Consumer Genetic Testing Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Direct-to-Consumer Genetic Testing Market, By Test Type
8.1. Direct-to-Consumer Genetic Testing Market, by Test Type, 2023-2032
8.1.1 Nutrigenomics Testing
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Predictive Testing
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Carrier Testing
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Skincare testing
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Ancestry & Relationship testing
8.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Direct-to-Consumer Genetic Testing Market, By Technology Type
9.1. Direct-to-Consumer Genetic Testing Market, by Technology Type, 2023-2032
9.1.1. Target Analysis
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Single Nucleotide Polymorphism (SNP) chips
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Whole Genome Sequencing (WGS)
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Direct-to-Consumer Genetic Testing Market, By Distribution Channel
10.1. Direct-to-Consumer Genetic Testing Market, by Distribution Channel, 2023-2032
10.1.1. Online Platforms
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Over The Counter
10.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Direct-to-Consumer Genetic Testing Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.1.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.2.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.3.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.4.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.5.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Test Type (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Technology Type (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 12. Company Profiles
12.1. Ancestry
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Color Health, Inc.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Easy DNA
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. FamilyTreeDNA
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Full Genome Corporation
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Helix OpCo LLC
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Identigene
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Karmagenes
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Living DNA
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Mapmygenome
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Why should you invest in this report?
If you are aiming to enter the global direct-to-consumer genetic testing market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for direct-to-consumer genetic testing are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2023-2030 so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
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