by The global MICE market size was estimated to be around US$ 935.01 billion in 2023. It is projected to reach US$ 935.01 billion in 2023billion by 2032, indicating a CAGR of 7.20% from 2023 to 2032.
Key Takeaways
- Asia-Pacific contributed more than 44% of revenue share in 2022.
- Europe is estimated to expand the fastest CAGR between 2023 and 2032.
- By event type, the meetings segment has held the largest market share of 42% in 2022.
- By event type, the incentives segment is anticipated to grow at a remarkable CAGR of 8.4% between 2023 and 2032.
The market research report on the MICE market provides a comprehensive analysis of various key aspects. It includes the definition, classification, and application of MICE products. The report examines the development trends, competitive landscape, and industrial chain structure within the industry. Furthermore, it presents an overview of the industry, analyzes national policies and planning, and offers insights into the latest market dynamics and opportunities at a global level.
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MICE Market Scope
| Report Coverage | Details |
| Growth Rate from 2023 to 2032 | CAGR of 7.20% |
| Market Size in 2023 | USD 935.01 Billion |
| Market Size by 2032 | USD 1,748.07 Billion |
| Largest Market | Asia Pacific |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | By Event Type |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
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The report presents the volume and value-based market size for the base year 2022 and forecasts the market’s growth between 2023 and 2032. It estimates market numbers based on product form and application, providing size and forecast for each application segment in both global and regional markets.
Focusing on the global MICE market, the report highlights its status, future forecasts, growth opportunities, key market players, and key market regions such as the United States, Europe, and China. The study aims to present the development of the MICE market by considering factors like Year-on-Year (Y-o-Y) growth, in addition to Compound Annual Growth Rate (CAGR). This approach enables a better understanding of market certainty and the identification of lucrative opportunities.
Regarding production, the report investigates the capacity, production, value, ex-factory price, growth rate, and market share of major manufacturers, regions, and product types. On the consumption side, the report focuses on the regional consumption of MICE products across different countries and applications.
Buyers of the report gain access to verified market figures, including global market size in terms of revenue and volume. The report provides reliable estimations and calculations for global revenue and volume by product type from 2023 to 2032. It also includes accurate figures for production capacity and production by region during the same period.
The research includes product parameters, production processes, cost structures, and data classified by region, technology, and application. Furthermore, it conducts SWOT analysis and investment feasibility studies for new projects.
This in-depth research report offers valuable insights into the MICE market. It employs an objective and fair approach to analyze industry trends, supporting customer competition analysis, development planning, and investment decision-making. The project received support and assistance from technicians and marketing personnel across various links in the industry chain.
The competitive landscape section of the report provides detailed information on MICE market competitors. It includes company overviews, financials, revenue generation, market potential, research and development investments, new market initiatives, global presence, production sites, production capacities, strengths and weaknesses, product launches, product range, and application dominance. However, the data points provided only focus on the companies’ activities related to the MICE market.
Prominent players in the market are expected to face tough competition from new entrants. Key players are targeting acquisitions of startup companies to maintain their dominance. The report
Reasons to Purchase this Report:
- Comprehensive market segmentation analysis incorporating qualitative and quantitative research, considering the impact of economic and policy factors.
- In-depth regional and country-level analysis, examining the demand and supply dynamics that influence market growth.
- Market size in USD million and volume in million units provided for each segment and sub-segment.
- Detailed competitive landscape, including market share of major players, recent projects, and strategies implemented over the past five years.
- Comprehensive company profiles encompassing product offerings, key financial information, recent developments, SWOT analysis, and employed strategies by major market players.
MICE Market Players
- CWT Meetings & Events
- BCD Meetings & Events
- Maritz Global Events
- American Express Meetings & Events
- The Freeman Company
- Grass Roots Meetings & Events
- ATPI Ltd.
- ITA Group
- Creative Group, Inc.
- MCI Group
- BCD Travel
- BESynergy
- Eventive
- HelmsBriscoe
- Kuoni Global Travel Services
Segments Covered in the Report
By Event Type
- Meetings
- Incentives
- Conferences
- Events
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on MICE Market
5.1. COVID-19 Landscape: MICE Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global MICE Market, By Event Type
8.1. MICE Market, by Event Type, 2023-2032
8.1.1. Meetings
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Incentives
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Conferences
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Events
8.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global MICE Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.1.2. U.S.
9.1.2.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.1.3. Rest of North America
9.1.3.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.2.2. UK
9.2.2.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.2.3. Germany
9.2.3.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.2.4. France
9.2.4.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.2.5. Rest of Europe
9.2.5.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.3.2. India
9.3.2.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.3.3. China
9.3.3.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.3.4. Japan
9.3.4.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.3.5. Rest of APAC
9.3.5.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.4.2. GCC
9.4.2.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.4.3. North Africa
9.4.3.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.4.4. South Africa
9.4.4.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.4.5. Rest of MEA
9.4.5.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.5.2. Brazil
9.5.2.1. Market Revenue and Forecast, by Event Type (2020-2032)
9.5.3. Rest of LATAM
9.5.3.1. Market Revenue and Forecast, by Event Type (2020-2032)
Chapter 10. Company Profiles
10.1. CWT Meetings & Events
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. BCD Meetings & Events
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. Maritz Global Events
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. American Express Meetings & Events
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. The Freeman Company
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Grass Roots Meetings & Events
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. ATPI Ltd.
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. ITA Group
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
10.9. Creative Group, Inc.
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. MCI Group
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
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