by The global precision viticulture market size was valued at USD 1,470 million in 2023 and is projected to reach USD 4,160 million by 2033, notable at a CAGR of 11% from 2024 to 2033.
Key Takeaways
- Europe contributed 37% of market share in 2023.
- Asia-Pacificis estimated to expand the fastest CAGR between 2024 and 2033.
- By application, the yield monitoring segment has held the largest market share of 40% in 2023.
- By application, the weather tracking & forecasting segment is anticipated to grow at a remarkable CAGR of 15.3% between 2024 and 2033.
- By component, the hardware segment generated over 62% of the market share in 2023.
- By component, the software segment is expected to expand at the fastest CAGR over the projected period.
Precision viticulture is a specialized approach within the agriculture industry that leverages technology and data analytics to optimize vineyard management practices. It encompasses various technologies such as GPS, remote sensing, drones, and data analytics software to monitor and manage vineyard variability with precision. This advanced methodology aims to enhance the quality and yield of grape production while minimizing inputs and environmental impact.
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Growth Factors:
Several factors contribute to the growth of the precision viticulture market. Firstly, increasing adoption of precision agriculture practices across the broader agriculture sector has paved the way for the integration of similar techniques in viticulture. Additionally, growing awareness among vineyard owners and winemakers about the benefits of precision viticulture in improving grape quality and optimizing resource use is driving market growth. Moreover, advancements in sensor technology, data analytics, and artificial intelligence are enabling more accurate and efficient monitoring and decision-making in vineyard management.
Precision Viticulture Market Scope
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 11% |
| Global Market Size in 2023 | USD 1,470 Million |
| Global Market Size by 2033 | USD 4,160 Million |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Application and By Component |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
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Opportunities:
The precision viticulture market presents numerous opportunities for stakeholders across the value chain. One significant opportunity lies in the development of integrated solutions that combine hardware (such as sensors and drones) with software platforms for comprehensive vineyard management. Furthermore, there is a growing demand for data-driven insights and predictive analytics tools that can help vineyard operators make informed decisions regarding irrigation, fertilization, pest management, and harvesting. Additionally, the expansion of precision viticulture techniques into emerging wine regions presents untapped market potential for technology providers and service providers.
Challenges:
Despite its potential, precision viticulture faces several challenges that may hinder its widespread adoption. One key challenge is the initial investment required for implementing precision agriculture technologies, including the cost of equipment, software, and training. Moreover, integrating various data sources and ensuring interoperability between different technology platforms can be complex and require specialized expertise. Additionally, concerns related to data privacy and security, as well as regulatory barriers, pose challenges to the seamless deployment of precision viticulture solutions. Lastly, there may be resistance to change among traditional vineyard operators who are accustomed to conventional farming methods, necessitating education and awareness initiatives to facilitate adoption.
Reasons to Purchase this Report:
- Comprehensive market segmentation analysis incorporating qualitative and quantitative research, considering the impact of economic and policy factors.
- In-depth regional and country-level analysis, examining the demand and supply dynamics that influence market growth.
- Market size in USD million and volume in million units provided for each segment and sub-segment.
- Detailed competitive landscape, including market share of major players, recent projects, and strategies implemented over the past five years.
- Comprehensive company profiles encompassing product offerings, key financial information, recent developments, SWOT analysis, and employed strategies by major market players.
Precision Viticulture Market Companies
- Deveron UAS
- Trimble Inc.
- John Deere
- Topcon Positioning Systems
- AgJunction
- TeeJet Technologies
- Syngenta
- Raven Industries
- Ag Leader Technology
- PrecisionHawk
- Gamaya
- Vindara
- VineView
- Hortau
- OnFarm
Segments Covered in the Report
By Application
- Yield Monitoring
- Field Mapping
- Crop Scouting
- Weather Tracking & Forecasting
- Irrigation Management
- Inventory Management
- Farm Labor Management
By Component
- Hardware
- Software
- Services
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Precision Viticulture Market
5.1. COVID-19 Landscape: Precision Viticulture Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Precision Viticulture Market, By Application
8.1. Precision Viticulture Market, by Application, 2024-2033
8.1.1. Yield Monitoring
8.1.1.1. Market Revenue and Forecast (2021-2033)
8.1.2. Field Mapping
8.1.2.1. Market Revenue and Forecast (2021-2033)
8.1.3. Crop Scouting
8.1.3.1. Market Revenue and Forecast (2021-2033)
8.1.4. Weather Tracking & Forecasting
8.1.4.1. Market Revenue and Forecast (2021-2033)
8.1.5. Irrigation Management
8.1.5.1. Market Revenue and Forecast (2021-2033)
8.1.6. Inventory Management
8.1.6.1. Market Revenue and Forecast (2021-2033)
8.1.7. Farm Labor Management
8.1.7.1. Market Revenue and Forecast (2021-2033)
Chapter 9. Global Precision Viticulture Market, By Component
9.1. Precision Viticulture Market, by Component, 2024-2033
9.1.1. Hardware
9.1.1.1. Market Revenue and Forecast (2021-2033)
9.1.2. Software
9.1.2.1. Market Revenue and Forecast (2021-2033)
9.1.3. Services
9.1.3.1. Market Revenue and Forecast (2021-2033)
Chapter 10. Global Precision Viticulture Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Application (2021-2033)
10.1.2. Market Revenue and Forecast, by Component (2021-2033)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Application (2021-2033)
10.1.3.2. Market Revenue and Forecast, by Component (2021-2033)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Application (2021-2033)
10.1.4.2. Market Revenue and Forecast, by Component (2021-2033)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Application (2021-2033)
10.2.2. Market Revenue and Forecast, by Component (2021-2033)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Application (2021-2033)
10.2.3.2. Market Revenue and Forecast, by Component (2021-2033)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Application (2021-2033)
10.2.4.2. Market Revenue and Forecast, by Component (2021-2033)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Application (2021-2033)
10.2.5.2. Market Revenue and Forecast, by Component (2021-2033)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Application (2021-2033)
10.2.6.2. Market Revenue and Forecast, by Component (2021-2033)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Application (2021-2033)
10.3.2. Market Revenue and Forecast, by Component (2021-2033)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Application (2021-2033)
10.3.3.2. Market Revenue and Forecast, by Component (2021-2033)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Application (2021-2033)
10.3.4.2. Market Revenue and Forecast, by Component (2021-2033)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Application (2021-2033)
10.3.5.2. Market Revenue and Forecast, by Component (2021-2033)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Application (2021-2033)
10.3.6.2. Market Revenue and Forecast, by Component (2021-2033)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Application (2021-2033)
10.4.2. Market Revenue and Forecast, by Component (2021-2033)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Application (2021-2033)
10.4.3.2. Market Revenue and Forecast, by Component (2021-2033)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Application (2021-2033)
10.4.4.2. Market Revenue and Forecast, by Component (2021-2033)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Application (2021-2033)
10.4.5.2. Market Revenue and Forecast, by Component (2021-2033)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Application (2021-2033)
10.4.6.2. Market Revenue and Forecast, by Component (2021-2033)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Application (2021-2033)
10.5.2. Market Revenue and Forecast, by Component (2021-2033)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Application (2021-2033)
10.5.3.2. Market Revenue and Forecast, by Component (2021-2033)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Application (2021-2033)
10.5.4.2. Market Revenue and Forecast, by Component (2021-2033)
Chapter 11. Company Profiles
11.1. Deveron UAS
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Trimble Inc.
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. John Deere
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Topcon Positioning Systems
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. AgJunction
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. TeeJet Technologies
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Syngenta
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Raven Industries
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Ag Leader Technology
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. PrecisionHawk
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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